Apr 29

Louis Vuitton is a well known luxury product manufacturing company. Their products are considered to be one of the most renowned products in the market and are exclusively sold in specific shops. This has made the product to have quite a few buyers who are all from the higher end. Who would not love a luxury item, especially if it is provided for a cheap price? This has made the cropping up of many fake companies that steal the brand identity or make fake products. However, all renowned brands have the logo or trademark just as that of Louis Vuitton. This has made the companies cry foul.

Their apprehensions are very real as these fake companies and products will undermine their market and credibility. In this scenario, most of the high quality brands now consider internet marketing and sale of products. As a result, there are advertisements placed by Google and many of the other companies on the web promoting their products all across. This has led to the Louis Vuitton Company trying to appeal to the fact that the online companies and other online sites are trying to advertise and sell the luxury products without the required credentials.

However, the online presence of these luxury brands has started kind of war on the web and wants to be exclusive advertisers selling great products on the internet. This is against the free market conditions that are prevailing on many sites all across the internet. There are some companies that do not mind having other players in the same segment advertising and selling products. But on the contrary, the luxury products in the market are not the same while the purchasers usually look for exclusive quality products. This may not happen very easily, though the luxury product companies have had their case being upheld in the courts.

Well, although Louis Vuitton won the case, it is difficult to find such exclusivity on the internet unless there is a dedicated online store that they have set up!

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