Apr 22

Apple is back in news for its best earnings in the second quarter of 2010 that was previously predicted by Wall Street. Well, thanks to the increasing need and purchase of the Apple iPhone in the market. This Tuesday, Apple reported its high rising profit of $3.07 billion, revenue of $13.5 billion or $3.33 earnings for every share. That’s exactly a 49% increase in its revenue from the $9.08 billion revenue achieved last year during the same quarter.

Analysts expected revenue ranging somewhere around $11.2 billion and $13.25 billion and per share earning between $1.93 and $2.72 based on their studies. The sales of iPhone and Mac went up by nearly 33% and 131% respectively. According to Apple, it has sold 8.75 million iPhones, 2.9 million Macs and 10.89 million iPods in this recent quarter. The surprise is that the iPod sales did much better than they did earlier with just 1% decline from the second quarter of the year 2009. In a discussion with the analysts, the Apple CFO, Peter Oppenheimer stated that this improved performance was due to the increasing sales of the iPod Touch which instantly grew almost 63% from its records of last year in the same quarter. The expensive touch screen iPod pushed the entire group’s overall revenue upto 12%.

According to one of its press release, Apple CEO Steve jobs said that this can be counted to be one of the best non-holiday quarter earnings ever. He even quoted that there are number of more other surprising IT Support products coming this year. This indicates to the next generation 4G iPhone which was displayed in public and was later lost by one Apple employee just last month. It was here that the chief operating officer, Tim Cook came into the view in order to confirm the new iPhone hardware with the analysts.

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