In the recent MobileBeat 2010 press conference, HP’s vice president and also the company’s Chief Technology officer, Phil McKinney, gave a small presentation about the company’s current goal. He started with a small presentation and answered some questions. He was very clear in mentioning the latest goal of the huge personal computing world. He stated that the aim was to find out what the public is looking for in the computing which is smaller than notebook but bigger than smartphone. A positive response was given by McKinney on making of slates & phones that are both user friendly and can operate applications. This was not satisfactory for reporters as he did not inform anything new. Moreover, he did not disclose whether they will develop these slates with Windows 7 application or not. This clearly showed the secrecy HP wants to maintain in this matter.
However, he did discuss about flexible display devices. He emphasised that this technology can have a major impact on consumers and market. He had got with him a mock flexible display made of cardboard for the viewers. The technology of flexible display is kind of a technology which will enable one to fold there computing device and keep it in their pockets. However, the commercial existence of such a device is at least five years away or even ten years as lots need to work upon. McKinney highlighted that the company in last few years has done intense research on this and had shown positive signs. The exhibit McKinney had brought with him has videos on its display. This particular product can only be suitable as wall papers. This all was done by him but no time frame was provided by him in regard to how long will the company will come up with something useable for consumers.