YouTube is now planning to dominate video fad from web to mobile phones. It is said to accomplish the plan through the new design of the website m.youtube.com. The new design would be launched and will be visible to the public eye on the afternoon of July 7 as announced by the Mobile YouTube product manager, Andrey Doronichev. Doronichev also announces the real deal on the mobile website which plans to take the YouTube experience on the web to the mobile phones.
According to the product manager, YouTube plans to have web’s YouTube popularity the same with the mobile browser. With the 100 million videos that are being played every day, the company hopes that the mobile browser will have the same number as the numbers of web YouTube which is also the same number for which the launching of YouTube in 2006 had.
What’s hard about the new mobile browser is that it is difficult to manage and control. Navigation is a major flaw in the said browser. Another factor that could hinder with the said vision is that the new mobile browser uses a source which is used in iPhones. What makes this hard is the fact that the iPhone source has delayed its development as is applicable to the mobile browser.
The said site is compatible with HTML 5 and offers a much faster navigation. Doronichev also announced that due to its compatibility to HTML 5, better quality of the videos is to be expected. Another feature that could be seen from the new browser is that it is very compatible with touch-screen features too since it has options that offers better navigation.
Both YouTube and Google have the same goal, i.e. to dominate the mobile browsers and have users using the browser instead of native applications. This would in the end help Google to control the advertisements of the browser which will be very beneficial for the company.