New entertainment features are in store for users who have been Microsoft’s supporters and for new probable loyalties on the crowd. Held on the Sunset Boulevard at the Soho House, the announcement and presentation of the new entertainment offers of Microsoft were delayed due to traffic.
But like any other events, the show must go on. The event started 6:30 in the evening. Hosted by Yusof Mehdi, the senior vice president of Microsoft, the event started off with Mehdi’s speech on Bing, a search engine capable of bringing answers and provides links for researches. Mehdi even showed the latest commercial starred by Stephen Colbert for the promotion of the said search engine.
It is true that Bing’s market share increased by 47 percent. However, Microsoft admits that bringing Bing at the top is an uphill battle. It would take a lot of effort and budget to do this. Giving up and suggesting the creation another search engine is impossible according to Mehdi. They are responsible for Bing and have tons to do to improve it.
Turning to the entertainment issues that are to be announced and presented by Microsoft, the entertainment features will probably be able to aid to bring Bing to its aim- star quality. With the rate of 1.5 billion queries on entertainment monthly, Microsoft expects to have more trafficking by providing information on Bing.
The new features of Microsoft concerns music, gaming and TV content. 5 Million Tracks are added by Microsoft. These songs can be bought and be played online through Bing. Moreover, Mehdi emphasizes the impossibility of competition between Microsoft’s Zune music service and Bing.
In the gaming industry, 100 casual games were added by Microsoft without having to log in and register just to play and with tons of cheats for gamers to seek. Moreover, 20,000 episodes such as that of CBS, Hulu and Viacom were added by Microsoft in the TV category.
After the speech, panels on entertainment and technology followed and then a red-carpet party.