In an interview on BBC, Mark Zuckerberg, Facebook’s CEO, has said that, it does not matter to them whether the user information is private or public on their advertising business and it is a total misconception that Facebook’s money making by advertisement is related to the available pubic information of the users. Zuckerberg’s point is that advertisers would be able to target ads whether people make their information private or public. In easier words, money that makes from a private and public profile is same.
He also said that Facebook does not trade the users’ information, it never did and it won’t do in future either. But the question is whether it is true or not. On simple logic, the more information we will share publicly the more community pages would be created with the access of our personal information and the more profitable would be the advertisements for those community pages. That same thing goes for search options, as we all know, every successful search is linked with advertisement.
When Zuckerberg was asked about the new privacy setting where sometimes the users are compelled to share their information publicly, he replied that their objective was just to ensure that you have the complete control of your account’s privacy setting, so that you can share whatever you want to and can hide those you do not want to. He simply ignored the part of the newest privacy setting which makes you share some basic information publicly whether you want it or not.
It becomes more confusing because Facebook is going to introduce its new privacy setting when the users are already satisfied with the current setting. What more alarming is, in the imminent privacy change, you can disable the sharing option but by default it would be shared as public information. So if it has nothing to do with the advertisement then what is the reason behind this? IT Support